Auto Dealership Groups: Strategic Electric Vehicle Charging Will Generate More Sales and Future-Proof Your Business

According to Bloomberg NEF’s Fourth Quarter 2021 Electrified Transportation Market Outlook, annual electric vehicle (EV) sales were on track to reach around 6.3 million units in 2021, and now over 500 vehicle models. zero emissions are available globally, up 37% since 2019. McKinsey predicts the favorable regulatory environment, rising consumer demand and automakers’ commitment to electric vehicle production will likely drive sales electric vehicles to account for around 53% of all passenger car sales by 2030.

Car dealerships, however, are stagnating as many lack the charging infrastructure to support the introduction of electric vehicles into the field or the expertise to sell them. And now automakers are hesitant to send their limited supply of electric vehicles to dealerships that aren’t set up to receive them. In fact, most automakers require dealerships to install electric vehicle charging infrastructure before agreeing to ship inventory.

Some dealership owners may think that adding minimal infrastructure to meet automaker requirements is the way to go. But it’s important to take the time to think strategically about how you implement your EV charging solution. Adding charging infrastructure isn’t just a way to comply with manufacturers’ requirements – it’s a way to future-proof your business as mobility goes electric.

A new way of doing business

Thoughtful strategic planning will ensure that your business evolves as the adoption of electric vehicles continues to gain momentum, no matter what field you are in. Electrification not only helps car dealerships prepare for delivering vehicles to new owners, but also allows them to improve their offerings, control the service and maintenance aspect of their business, and create potential new revenue streams. .

Before making the investment, work with a partner who can turn a complicated situation into an easier one and help you reap the benefits of electrification.

Boost vehicle sales

Having an onsite charging solution can go a long way in helping customers overcome their hesitations about converting to electricity. As with internal combustion engine (ICE) vehicle sales, customer experience is key to closing a deal. Only now are you talking to a customer who may be hesitant to go electric. Electric driving is definitely different from driving a traditional ICE vehicle. Your sales team needs to fully understand these differences in order to dispel any customer concerns about changing the way they drive.

A recent consumer survey noted that vehicle range and availability of charging stations were the top concerns of US motorists regarding the switch to electric. Similarly, in a recent Center for Sustainable Energy (CSE) survey of California auto dealerships, most respondents said the questions they received from customers were not about electric vehicles themselves. Many customers want to know where and how to keep an EV charged. How sure are you that your sales team can answer these kinds of questions?

A well-informed salesperson can better support the entire customer journey. Using onsite charging solutions, dealers can help drivers understand how charging works, show how to find charging points, and explain that most charging will happen while they’re doing something else, like sleeping or working. .

Customers will turn to trusted dealers who can guide them in their thinking about their purchase. Being able to speak the language to educate customers on the overall EV experience is key to building consumer trust. Your expertise, in turn, will help you achieve the ultimate goal of inspiring emotions in the customer that lead to purchase consideration – not more anxiety.

Create operational efficiencies

Random charging infrastructure installations can actually negatively impact operations. But when strategically implemented, you can control your entire VE business with an integrated back-end. A complete on-grid charging solution helps simplify the entire electrification process and allows you to scale your business as you go.

You might be wondering why you need to be online just to fill up your cars. The reality is that on-grid charging stations help you save energy and money over time by allowing you to balance usage. Custom-configured software allows you to control access, schedule billing when electricity is at the lowest cost, and even attract potential customers looking for a recharge. Power management features allow you to track and balance power consumption between charging ports.

Having chargers in your service bay gives mechanics the flexibility to drive vehicles as needed during service sessions. You can also return vehicles to their owners fully charged, which is a small convenience that will build loyalty.

Guarantee return on investment

Don’t cut corners just to cover the initial cost of implementing an EV charging solution. Each state as well as the federal government offers a range of grants, rebates and tax credits to help businesses find cost-effective solutions for establishing EV infrastructure. Many companies can cover the bulk of implementation expenses and begin to see a return on investment quickly through increased vehicle sales as well as lower fuel and maintenance costs.

The reality is that the world is moving towards battery electric vehicles (BEVs) and the infrastructure needs are real. Without the ability to charge, it will be difficult to compete. However, with the right partner and thoughtful charging implementation, you will generate more business as EV adoption continues to grow.

Gain peace of mind with ChargePoint

According to a recent McKinsey article, “The growth of electric mobility will have far-reaching consequences for car dealerships, touching virtually every aspect of the business.” One way to avoid some of the complexity is to find a complete EV charging solution that meets all your needs. Having a dedicated partner, rather than mixing and matching different aspects of your EV charging environment, can save you a lot of time and money.

A trusted partner with years of experience like ChargePoint can drive your charging implementation and guide you through the process:

  • Site Assessment and Strategic Planning – We’ll help you determine which combination of AC and DC charging stations is right for your business and design an implementation that best suits your site, vehicle flow and utility needs. And you’ll have access to ChargePoint Certified Automotive Partners who have been specially trained to execute dealer deployments.
  • Find incentives – Get help finding regional incentives to cover the initial cost of setting up your EV charging infrastructure.
  • Team training – Use ChargePoint resources to build electrification expertise around EVs and EV charging to deliver a differentiated customer experience.
  • Station Setup – Get help with software and hardware setup so your team can use ChargePoint features to drive sales, build electrified brand awareness, and lower operating costs.

“Wait and see” is no longer an option. If automakers don’t send you their electric vehicles, you simply won’t be able to participate in the new mobility economy. Let us help you get on board.

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About Robert Pierson

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