Electric Vehicles – Sfeva http://sfeva.org/ Fri, 04 Jun 2021 03:00:01 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 http://sfeva.org/wp-content/uploads/2021/05/sfeva-icon-150x150.png Electric Vehicles – Sfeva http://sfeva.org/ 32 32 The EV Drive to Profitability: Unearthing Value in a Crowded Market | FTI Council http://sfeva.org/the-ev-drive-to-profitability-unearthing-value-in-a-crowded-market-fti-council/ http://sfeva.org/the-ev-drive-to-profitability-unearthing-value-in-a-crowded-market-fti-council/#respond Thu, 03 Jun 2021 22:35:54 +0000 http://sfeva.org/the-ev-drive-to-profitability-unearthing-value-in-a-crowded-market-fti-council/

Electric vehicles are expected to dominate automotive production in the coming years. But the signs to come point to an upheaval in the industry. Here’s a starting point for distinguishing the value of the hype.

The sounds of silence fill the highways of the world.

Sales of electric vehicles * have made huge inroads into the global automotive market over the past decade. The past year has been pivotal, even in the midst of the pandemic. Almost 3.2 million electric vehicles have been sold worldwide, representing a remarkable 40% year-over-year growth and 4.2% of all vehicle volumes. China and Europe led the trend, accounting for around 85% of all combined electric vehicle purchases. By 2025, forecasted global sales of electric vehicles are expected to quadruple, reaching nearly 15 million units.1

The growing trajectory of electric vehicle sales is fueled by several factors: 1) Many governments have established regulatory mandates to reduce or eliminate the production of internal combustion engine (ICE) vehicles; 2) customer acceptance of electric vehicles is increasing, fueled by increased model availability, lower battery costs and improved range; and 3) major automobile manufacturers engage in the development and production of electric vehicles. For example, many manufacturers, including Volvo, Honda, GM and Mercedes, have already set target dates for going all-electric between 2030 and 2040.

Even though the electric vehicle market is growing, questions about its profitability follow just behind. A crowded field of competitors and business models that have yet to be proven viable are causing manufacturers and investors to scratch their heads. Where should they invest their capital? When can they expect adequate returns?

A look at this rapidly evolving EV ecosystem provides a roadmap for distinguishing value from the hype.

Four strategies – four business models

As the electric vehicle ecosystem evolves, many different business models are emerging in the original equipment manufacturing (OEM) arena. OEM EV can be divided into four types:

  • Traditional OEM players increasing electric vehicles (e.g. BMW, GM, Ford, Toyota, Volvo, VW, etc.)
  • OEM only for electric vehicles (e.g. Tesla, NIO, BYD)
  • New / start-up “challenger” OEMs (e.g. Lordstown, Rivien)
  • Asset-light and Mobility as a Service, or “MaaS” providers (for example, Uber, Waymo, Fisker)

Each has their own primary strategy and associated business model designed to capture a targeted portion of the emerging market with specific value propositions. Tesla, the go-to-market pioneer, is focused on continuing its R&D to improve battery performance and build factories to continue to capture market share. Traditional players like GM and VW want to leverage their existing scale and automotive manufacturing assets to cut costs and gain market share by appealing to a larger consumer base.

Regardless of the goal, one thing all of these OEMs have in common is the struggle to make a profit. Many weigh the pros and cons of vertical integration as a strategy to control costs, increase potential margins and reduce supply risk. The approaches differ: several global equipment manufacturers have announced their intention to control or invest in the production of batteries (VW, GM, BMW); Toyota outsources battery production and outsources other components, such as transmissions; Tesla is fully vertically integrated; while Ford remains heavily outsourced for the time being.2

Each has a different path to achieving a break-even point for annual unit sales based on expected margins and invested capital.

A growing valuation bubble

At the end of March, President Biden announced “The American Jobs Plan, A proposed $ 2 trillion spending program that focuses on repairing and upgrading US infrastructure. Among the objectives of the bill is an investment of 174 billion dollars to “win the electric vehicle market”. This includes the financing of the construction of 500,000 charging stations, additional investments in R&D and the manufacture of electric vehicle batteries at the national level. While the exact details of the bill remain under debate, Biden’s message is clear: Bet on a global future for electric vehicles now.

Over the past two or three years, up to $ 250 billion in new capital has already been injected into the industry from sources such as governments, OEMs and capital markets. Targeted segments include R&D, infrastructure, batteries and other critical technologies, but much of the funding is speculative as investors seek winners in a value chain that has shown little or no revenue to be gained. this day.

The result is a huge valuation bubble.

Over 100 EV start-ups have received funding and many have astronomical valuations. Special Purpose Acquisition Companies (SPACs) are very active in this space, generating a combined $ 100 billion in 26 MaaS tech companies in 2020. The SPAC frenzy continued into Q1 2021 with another dozen EV startups. made public. Others are expected this year.

Meanwhile, the “EV Big 3” – Tesla, NIO and BYD – continues to ride in the investor fast lane, reaching nearly $ 850 billion in market value by the end of the first quarter. Remarkably, their market capitalization is almost identical to that of the top 10 traditional OEMs. combined.

How hot is the EV Big 3 in the eyes of investors? Comparing global vehicle sales for traditional OEM groups and “EV Big 3” last year against their respective market values ​​provides a deeper insight. With around 55 million units sold, the valuation per vehicle for the 10 traditional OEMs is $ 1.5K. In contrast, Tesla, NIO and BYD sold less than one million units, resulting in a valuation per vehicle of $ 850,000.3

While investors may look to newcomers at this point, the major OEM players are not standing still. They are deeply determined to keep pace with significant investments in retooling. Their competitive advantage lies in their strengths and design knowledge, extensive experience in the construction and sale of automobiles, and an extensive network of branded dealers and service centers.

The valuation bubble can be best seen by looking at the current market capitalizations (as of March 31) of OEMs versus the number of vehicles sold in 2020.4

bubble chart

Survival of the Fittest – An American Perspective

In the United States, sales of electric vehicles in the United States are expected to reach 1.6 million units by 2025 (less than 10% of total US market volumes). The technological advance of pure electric vehicle companies like Tesla will allow them to hold a significant share, probably over 40% of this market. Traditional OEMs with major investments and dozens of electric vehicle model launches in the pipeline are expected to capture a similar share.5

This leaves less than 20 percent of the market remaining to all other players. This is a strong push for emerging nameplates today and for those that will enter the market in the near future.

battery shaped infographic

Obviously, the market cannot absorb all of this competition. Restructuring will certainly follow and the right niche players and nameplates will likely be consolidated into larger EV platforms. By 2030, we can expect to see fewer 2025 nameplates even on U.S. roads.6

Race to the finish line

Traditional OEMs aim to switch from internal combustion engine to electric over the next decade. It will be essential to balance R&D, investment and capital allocation as they are re-equipped. For challengers, survival is more precarious and depends on finding the right partner and the optimal manufacturing strategy. How much capital will they need? What level of outsourcing and vertical integration will be appropriate?

Every car manufacturer will have to adapt quickly to this new reality. There will be several laps and pit stops in the race for profitability. Not all businesses will have what it takes for the long journey it takes to reach the finish line.

Footnotes :

* Includes battery electric vehicles (BEV), plug-in hybrid electric vehicles (PHEV) and hybrid electric vehicles (HEV)

1: Multiple sources: IHS Markit., Automotive News., Analysis by FTI Consulting.

2: Multiple sources: Automotive News., Just automatic., Global S&P.

3: Multiple sources: Jeffries., BloombergNEF., Analysis by FTI Consulting.

4: Analysis of FTI Consulting.

5: Multiple sources: IHS Markit., CNBC., Analysis by FTI Consulting.

6: Analysis of FTI Consulting.


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System-on-chip architecture for autonomous driving systems in electric vehicles http://sfeva.org/system-on-chip-architecture-for-autonomous-driving-systems-in-electric-vehicles/ http://sfeva.org/system-on-chip-architecture-for-autonomous-driving-systems-in-electric-vehicles/#respond Thu, 03 Jun 2021 07:08:03 +0000 http://sfeva.org/system-on-chip-architecture-for-autonomous-driving-systems-in-electric-vehicles/

English inventor Thomas Parker introduced the first production electric car in 1884. Slower speeds and shorter ranges limited the electric cars of this era. From the beginning to the middle of the 20e century, gasoline-powered cars were cheaper to operate, able to travel farther and faster than their electric counterparts, and quickly gained the upper hand. Since the early 2000s, You’re here was a pioneer in reviving the electric car by producing the world’s most visible modern fully electric vehicles (EVs) on the road. They transformed the auto industry by building the first modern software-based EV platform wrapped in a slippery aero design. Today, established automakers and tech-driven electric vehicle startups are competing fiercely for market and share of mind.

Electric vehicles, by their very nature, require technological innovation. Electric car buyers not only expect a product that can travel long distances, it must also look cooler, perform better, entertain more, be quieter, drive on its own, be affordable and more. sure ever. New electric car makers are technology companies that innovate to build cars. Automakers, or OEMs, are moving from more traditional Distributed Electronic Control Units (ECUs) to a more centralized domain architecture with central computing. Powerful electronics managed by complex software underpin almost all systems. The System on a Chip (SoC) is the most powerful electrical component in the car that manages all aspects of its domain while ensuring safe and secure operation. Several important trends have influenced its evolution.

The extension of vehicle autonomy is an important driver of the market. New electric motors and battery technology improve driveline efficiency and performance while reducing costs, size, weight and environmental footprint. Wire harnesses based on higher voltages require thinner, lighter wires. Shifting to a more centralized domain architecture means that the number of ECUs, boards and chips is reduced, saving weight and power consumption.

The second trend is over-the-air (OTA) updates in response to the software’s critical role in controlling virtually every aspect of vehicle operation. OTA updates reduce costs for OEM and owner and improve car functionality by adding autonomous driving capability, updating battery management to extend range, improving driving experience digital cockpit and correcting safety issues.

Finally, the industry is rapidly moving towards advanced driver assistance systems (ADAS) and autonomous driving with SAE L2 + / L3 systems on the road today and with L4 / L5 on the horizon. Advanced sensor technology for cameras, LIDAR, RADAR, ultrasound and more are needed to achieve higher levels of autonomous driving. Smaller sensors with significantly improved resolution and dynamic range reduce costs, power consumption and weight.

The complex sensor network powers areas such as central computing for ADAS and autonomous driving and the digital cockpit that controls the instrument panel, head-up display (HUD) and in-vehicle infotainment (IVI). An autonomous driving SoC is based on complex central computer hardware, which involves the use of more sophisticated software systems. There will be an increase in connectivity and the amount of data flowing around the vehicle. The increase in connectivity options brings new opportunities such as value-added services and OTA software updates, but introduces new cybersecurity risks. Protecting these new interfaces against unauthorized or malicious use is essential.

Figure 1 shows an abstraction of the main functional components of an autonomous driving and fusion processing SoC represented in the blue colored boxes. The sensors are used at the input of the SoC. The Environmental Perception and Objection Detection Subsystem uses high performance neural network accelerators for fast and accurate analysis of sensor data. High-precision mapping precisely locates the car in its surroundings. Finally, the trajectory and maneuver planning subsystem determines how the vehicle will react to the environment. Typically, two ASIL B SoCs are deployed to process sensor data simultaneously to achieve ASIL D compliance. Critical safety signals from each SoC are routed through the on-chip security manager. The Safety Manager uses ASIL D processors configured in Dual Core Lockdown Mode (DCLS) in conjunction with other safety mechanisms to detect random failures and correct or control them. The outputs of the security manager are used to manage the actuators of the vehicle. An on-chip security manager is deployed to protect against malicious attacks. A hardware root of trust forms a secure management system that functions as a secure runtime environment for secure boot, secure debugging, key management and cryptography, and secure boot loader management, including authentication. OTA deliveries before installation.


Fig. 1: Autonomous driving and SoC fusion processing.

Synopsis is ideally positioned for functional safety and security with software integrity solutions, a virtual ECU and hardware prototyping before software is available, automotive grade intellectual property, and a design-conscious verification and design solution. security certified ISO 26262 ASIL D.

Stewart william

(All posts)

Stewart Williams is Automotive Technical Marketing Director at Synopsys.


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Dive into the pool of electric vehicles http://sfeva.org/dive-into-the-pool-of-electric-vehicles/ http://sfeva.org/dive-into-the-pool-of-electric-vehicles/#respond Wed, 02 Jun 2021 14:25:56 +0000 http://sfeva.org/dive-into-the-pool-of-electric-vehicles/

It’s time. At the very least, it’s time to dive into the pool of battery-electric vehicles (BEVs). There are several reasons why you should do this. On the one hand, the trucks are available to order. On the other hand, several cities and states set targets for the percentage of vehicles that must produce zero emissions. . And we are learning more and more every day about the most relevant applications for BEVs.

In the first Bootcamp training of the NACFE, What drives electric trucks, we have learned that there is an increase in the availability of BEV models, that the political momentum is on the BEV side, that vehicle and battery costs continue to drop, and that the necessary charging infrastructure is under construction.

During the Bootcamp, we learned that there are potential benefits for fleets switching to BEVs. These include increased uptime, reduced operating costs, improved corporate image, reduced maintenance, reduced number of components, reduced noise and vibration, better driver retention, compliance with environmental requirements and increased efficiency and productivity.

That’s a lot of advantages, but I must be clear that at this stage of their development, BEVs are not suitable for all applications. But I think you can say that about any new technology. This is where BEVs make sense: in applications under 200 miles, where cargo cubes come out, those with stop-start duty cycles, and those where trucks drive home every night.

At NACFE, we understand that trucks are business tools and therefore there has to be a return on investment, and today without incentives this might not be possible. But we also believe that we will continue to see improvements in the vehicles themselves and in the increase in purchases. As more and more people try BEVs, the prices should come down.

If your duty cycle matches the one mentioned above, at least put your toe in it and bring a BEV or two into your surgery soon so you can see how they work. It is important to note that we are moving from prototypes or pilot BEVs to full production, so it is best not to wait too long.

Come in, the water is good.


Michael Roeth has worked in the commercial vehicle industry for almost 30 years, most recently as Executive Director of the North American Council for Cargo Efficiency. He currently sits on the National Academy of Sciences Second Committee on Technologies and Approaches to Reduce Fuel Consumption in Medium and Heavy Duty Vehicles and has held various positions in engineering, quality, sales. and factory management at Navistar and Behr / Cummins.


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Automakers Push Electric Vehicle Investments Amid US Electrification Debate http://sfeva.org/automakers-push-electric-vehicle-investments-amid-us-electrification-debate/ http://sfeva.org/automakers-push-electric-vehicle-investments-amid-us-electrification-debate/#respond Tue, 01 Jun 2021 22:09:55 +0000 http://sfeva.org/automakers-push-electric-vehicle-investments-amid-us-electrification-debate/

Several automakers in the United States are pushing for electrification despite the $ 4 billion counter-plan proposed by Republicans last week, which could significantly undermine U.S. President Joe Biden’s $ 174 billion plan for electric vehicles and associated infrastructure.

For more information on the state of the US fleet market and other North American fleet and mobility topics, visit North American regional flow of the Global Fleet Conference 2021.

The United States began 2021 with 19 fully electric vehicle models for sale in addition to numerous hybrids, both mild hybrids and PHEVs (plug-in hybrids). Besides Tesla, which has four of the 10 best-selling all-electric models in 1Q21, other brands are entering the top 10, including Chevrolet, Ford, Audi, Nissan, Porsche and Hyundai.

In this article, we’ll focus on the new electric vehicle investment plans announced by Ford Motor Company and the Hyundai Motor Group.

First, Ford Motor Company has adjusted its investment plan and is now set to invest at least US $ 30 billion in electric vehicles by 2025 and is striving to have 40% of its fleet fully electric over the next decade. The company also intends to create a new division called “Ford Pro” which will focus on commercial vehicles and government customers.

Meanwhile, the all-electric Ford F-150 Lightning pickup just launched in May. It has garnered a lot of attention in the market, as the internal combustion engine version of the pickup has been the best-selling vehicle in the United States for about four decades.

Ford F-150 Lightning 2021 (copyright: Ford)

The F-150, however, will face competitors such as the Rivian R1T and Telsa Cybertruck pickups seen on the streets in 2021 and 2022 respectively.

Regarding Hyundai and its sister brand Kia, it announced in May that it would invest $ 7.4 billion in the manufacture of electric vehicles over the next four years. Hyundai, which already has a $ 1.8 billion plant in Alabama that produces nearly half of all its vehicles in the United States, plans to start production of electric vehicles in 2022.

Currently, the two companies that make up the Hyundai Motor group are monitoring market conditions and US government policy to prepare for plant upgrades. The group’s portfolio of combustion engine models has been reduced to make way for electrified models.

While Kia primarily focuses on the transition from internal combustion engines to electrification, Hyundai is also considering innovations such as flying cars, autonomous driving and robotics.

Government incentive

In late May, the US Senate Finance Committee introduced a bill that would increase electric vehicle tax credits to $ 12,500 for electric vehicles assembled by unionized workers in the United States.

To qualify, the bill limits tax credits to vehicles with a retail price of less than $ 80,000. The current maximum tax credit is $ 7,500 with no maximum price.

Currently, it is phasing out for individual automakers once they reach 200,000 electric vehicles sold in total. General Motors and Tesla have both hit the cap and are not currently eligible for the $ 7,500 tax credit.

2021 Tesla Model Y, best-selling EV (1Q21) USA (copyright: Tesla)

Best-selling electric vehicle models in the United States, first quarter 2021

Mark

Model

Units sold

MSRP

1

You’re here

Model Y

33 629

$ 41,190

2

You’re here

Model 3

23 110

$ 38,690

3

Chevrolet

Lock

9,025

$ 37,495

4

Ford

Mustang Mach-E

6,614

$ 43,995

5

You’re here

Model X

5 106

$ 91,190

6

Audi

e-tron / Sportback

4.324

$ 66,995

7

You’re here

Models

4,155

$ 81,190

8

Nissan

Leaf

2 925

$ 32,620

9

Porsche

Taycan

2,008

$ 81,250

ten

Hyundai

Electric Kona

1,556

$ 38,575

Source: Car and driver

As you can see, around 100,000 units were sold in the first quarter of the year and this number is expected to increase in the months and years to come. Besides the gradual exit of the United States from the COVID-19 pandemic which has helped sales, the deployment of infrastructure (see below) as well as the construction of electric vehicle factories are considered strong regardless of the debate on current and future federal government initiatives.


ChargePoint, the Silicon Valley-based electric vehicle charging company, officially went public (NYSE: CHPT) in March 2021, further supporting the US push towards electrification (copyright: Shutterstock)


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Daymak Spiritus will be the world’s first electric car to http://sfeva.org/daymak-spiritus-will-be-the-worlds-first-electric-car-to/ http://sfeva.org/daymak-spiritus-will-be-the-worlds-first-electric-car-to/#respond Tue, 01 Jun 2021 11:00:00 +0000 http://sfeva.org/daymak-spiritus-will-be-the-worlds-first-electric-car-to/

TORONTO, June 1, 2021 (GLOBE NEWSWIRE) – Daymak Inc., a pioneer in personal light electric vehicles (LEV), today announced that its next Spiritus electric car will feature Daymak Nebula, Daymak’s complete cryptocurrency infrastructure in patent pending. The Spiritus, launched in 2023, is the electric car offering of the Daymak Avvenire series, a robust range of electric vehicles ranging from electric bicycles to flying electric vehicles.

As of today, Daymak accepts Spiritus pre-order payments in a host of cryptocurrencies, including Doge, Ethereum, Cardano, and Bitcoin, making it one of the first LEV makers to do so. Each Spiritus vehicle will be a node on the Blockchain and will include Daymak Nebula Miner and Nebula Wallet. Daymak Nebula technology makes Daymak Spiritus the first car in history with mining hardware and cryptocurrency technology programmed into the user interface. As an emissions-free daily driver with solar charging capabilities, the Nebula infrastructure turns Daymak’s Spiritus vehicles into environmentally friendly crypto-miner nodes, an unprecedented step in the rapid evolution of technology. of the blockchain.

“The Spiritus car is for those who want more in life, and we are committed to giving our customers a head start. We envision a future where your highway tolls, parking, and drive-thru will be paid directly on the fly with crypto. Your online invoices and banking transactions can be processed through the same software platform paid in crypto. And while most vehicles depreciate while sitting in your garage, the Nebula Miner will earn you money while your Spiritus is parked. The potential applications are limitless, ”said Aldo Baiocchi, President of Daymak.

“It’s not just about building LEVs. We’ve positioned our Daymak Avvenire series as the LEVs of tomorrow, and tomorrow’s vehicles will feature a range of perfectly integrated technology systems for operator convenience. Daymak has been a champion of disruptive technologies since its inception, and the current crypto movement is a clear indication that by the Spiritus 2023 release date, we will be in the midst of the blockchain revolution. Everyone will be paying with crypto by then, and we’re building these cars with that in mind, ”Baiocchi added. “Daymak Spiritus is more than a car.”

the Daymak Nebula The platform consists of the following components:

Nebula minor – earn money while you are parked. Spiritus cars will come standard with an industry-leading GPU in mining profitability. Anytime the vehicle is parked on top of the Daymak Ondata Wireless Charging Cradle, or parked and solar-powered or plugged in, Daymak Spiritus is guaranteed to make money for its owner.

Nebula wallet – the all-in-one solution for all everyday crypto needs. Profits from Nebula Miner can be collected, stored and processed through the Nebula Wallet, which is securely integrated into the Spiritus interface.

Daymak infuses cryptocurrency with the Spiritus product offering from scratch. From the moment the customer orders the car, until they are driven to a destination that accepts cryptocurrency payments, Spiritus and crypto will go hand in hand.

“We also work with a variety of exchanges to offer rental payments via crypto. This is yet another aspect of crypto integration in which the Daymak Spiritus is pioneering, ”Baiocchi explained. “In addition to all the other exciting technologies in the car, like the Daymak Ondata wireless charger and the Ionix AI battery system, the Daymak Nebula platform is another technological advancement that makes the Spiritus one of the most popular cars. most advanced in history. This technology may also be licensed to other manufacturers of electric vehicles. “

Spiritus, the fifth model in the Avvenire series, will launch in 2023. To pre-order Spiritus (Daymak encourages you to pay in crypto), to track progress, or for more information on the Daymak Avvenire series, please visit https://daymakavvenire.com. For more information on the Daymak Nebula, please visit https://daymakavvenire.com/nebula.

About Daymak, Inc.
Daymak, Inc., founded in 2002 and headquartered in Toronto, is a pioneer in personal light electric vehicles (LEVs). Daymak has a world-class global distribution network comprising 150 dealers and big box retailers like Walmart, Costco and Best Buy. Daymak is the leading distributor and developer of LEV in Canada with more than 100,000 vehicles sold, and is known for its cutting-edge designs as the world’s first fully wireless electric bicycle and the first solar-powered off-road electric bicycle in Canada.

Of the society Daymak Avvenire The series is a complete line of revolutionary personal mobility vehicles comprising everything from electric cars to electric flying vehicles, which will begin production in 2022. Daymak Ondata, Daymak’s patent-pending wireless charging technology, is more compact and more profitable. , and a scalable solution than any other wireless charging technology available on the market today.

Daymak continues to redefine motorized mobility, empowering people to make statements, not emissions, on the path to a connected and accessible future. To explore this future, please visit https://daymak.com/.

The Daymak Avvenire series pre-order campaign is now live. To book your vehicle visit https://daymakavvenire.com/.

MEDIA CONTACT:
Jeremy Ertl
Skyya for Daymak
jeremy@skyya.com
507.458.9404

RELATIONS WITH INVESTORS:
To request a copy of the audited financial statements, please contact:
Aldo Baiocchi
ab@daymak.com
416.658.3993 ext. 1114

The photos accompanying this announcement are available on
https://www.globenewswire.com/NewsRoom/AttachmentNg/196fafc8-97c7-4982-8bf8-abc02abc3d50

https://www.globenewswire.com/NewsRoom/AttachmentNg/6e25aee7-1525-4683-a63f-3b807fb0b27b

https://www.globenewswire.com/NewsRoom/AttachmentNg/1090a9dd-6a5e-409d-91a8-6ec16de91bee


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Ford tries something new in electric vehicles, yet old for Ford: huge volume http://sfeva.org/ford-tries-something-new-in-electric-vehicles-yet-old-for-ford-huge-volume/ http://sfeva.org/ford-tries-something-new-in-electric-vehicles-yet-old-for-ford-huge-volume/#respond Mon, 31 May 2021 17:50:22 +0000 http://sfeva.org/ford-tries-something-new-in-electric-vehicles-yet-old-for-ford-huge-volume/

By making a battery-powered version of the best-selling vehicle in the United States, the F-Series pickup, as well as mainstream models like the Ford Transit commercial van and the Ford Mustang sports car, Ford Motor Co., a not-so-secret weapon – volume – that newcomers like electric vehicle maker Tesla and other startups can’t match.

“Pricing power” is a key part of the plan to achieve profitability of Ford’s high-volume battery-electric vehicles, said Lisa drake, Ford COO, North America, and Vice President, Global Purchasing, in a recent presentation for analysts, investors and the media on Wall Street.

“Let’s start with Ford’s pricing power. Launching our BEVs with our most iconic brands allows us to take their strengths and desire to a whole new level, ”said Drake. Ford said in the presentation that it expects 40% of its new vehicle volume to be BEVs by 2030, up from a single-digit figure today.

Building or buying parts per million is a huge unit price advantage over building or buying parts in the thousands or even hundreds of thousands, Drake said. Part of Ford’s advantage is that its electric vehicles will share a large number of components with conventionally-powered versions of the same model.

“When we buy our next-gen models with contracts with almost 4 million units of volume for an F-Series lifecycle for everything from tires to display screens, we know we’re getting the best of. our suppliers in terms of cost, quality and advanced technology, ”she said.

“Compare that with the start-up manufacturer of BEV, which is looking to purchase 120,000 display screens over the life of its truck. Ford’s purchasing power and scale advantage, and the value of non-electric parts in a pickup truck – nearly 50% of the material cost of trucks – is significant, ”said Drake.

“The same goes for how we view the electrification cost benefit of our E-Transit, looking at the scale of the world’s best-selling van,” she said.

Ford also intends to generate volume cost benefits on parts of its battery-electric vehicles that are exclusive to BEVs, such as the batteries themselves, which Ford intends to manufacture in-house. Drake said, “We are absolutely committed to designing, designing and manufacturing our own batteries.”


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Future EV platforms will be flexible and multifaceted http://sfeva.org/future-ev-platforms-will-be-flexible-and-multifaceted/ http://sfeva.org/future-ev-platforms-will-be-flexible-and-multifaceted/#respond Sun, 30 May 2021 22:25:04 +0000 http://sfeva.org/future-ev-platforms-will-be-flexible-and-multifaceted/