Ford’s Electric F-150 Announcement and Four Important Questions About Electric Vehicles

Ford Motor Company will be revealing details on a fully electric version of its F-150 pickup on Wednesday night, just after a day after a High-level preview for President Biden. We’ve seen a lot of big press events in recent years around new EVs, but this is perhaps the biggest one yet. Ford F-150 isn’t just Ford’s biggest seller but the F series trucks are the best-selling vehicles in the United States. One in 20 passenger vehicles sold in the United States is a Ford F-150, so the switch from gasoline to electric has the promise of pushing plug-in vehicles squarely into the middle of the vehicle market. We certainly won’t get all the details on Wednesday, but here are some of the questions we hope will be answered.

1-Will it be a mainstream product or a niche variant?

The F-150 is Ford’s bulkier vehicle, but that’s partly because it comes in a a multitude of configurations (2 and 4 wheel drive, body length, cabin size, etc.). A vital question to be answered is: Will Ford position the electric F-150 as a high volume vehicle with many configurations or will it be a niche product?

This has important implications both for the electric vehicle market and for efforts to slow climate change.

In 2019, Ford sold more than 830,000 F-150s in the United States. Based on average driving behavior, more than 5 million tonnes of carbon pollution are generated each year from the use of the F-150s sold in 2019 alone. We don’t know how efficient the electric F-150 will be, but based on other large electric vehicles, it’s likely that switching from gasoline to electric will mean a halving to two-thirds reduction in emissions. linked to global warming. on electricity generation emissions in the United States. If the electric truck is used on a cleaner electric grid (such as California or upstate New York), the electric truck may produce 80% less climate change emissions than the new F -150 to medium gasoline.

We’ll have to wait and see how Ford positions the electric F-150 in its lineup when it goes on sale, but we can get some pricing guidance. In March 2021, the mid-size full-size pickup was sold for over $ 55,000. F-150 performance models like the The F-150 Raptor may have a suggested retail price over $ 65,000. Since Ford’s electric vehicles are still eligible for the federal tax credit of $ 7,500, an electric truck price in the $ 60,000 to $ 75,000 price range would put the initial cost consistent with gasoline equivalents, while providing significant performance gains and savings in fuel and maintenance. For example, based on average residential electricity prices and a conventional 20 mpg F-150, the fuel savings alone could be well over $ 1,000 per year.

In 2020, electric vehicle sales in the United States were just over 300,000, less than half of F-150 sales during the same period. If Ford can offer this truck competitively and in volume, the truck could dramatically accelerate sales of electric vehicles.

2-Will other car manufacturers follow with volume electric microphones?

The Ford electric pickup isn’t the only plug-in truck scheduled to go on sale soon. General Motors announced both a premium Hummer pickup and a later arrival Silverado promised at a lower price. And start-up automaker Rivian is about to have the first consumer electric truck this summer.

Start-up electric vehicle maker Rivian promises its 4-motor electric truck will begin deliveries this summer.

However, even with these models, there remains uncertainty about the volume of electric pickup trucks that will be available. In 2020, vans accounted for 20% of all passenger cars and trucks sold, with nearly 3 million new trucks coming out of dealership lots, despite the pandemic. And there are almost 40 million pickup trucks on the road in the United States, so if we’re going to cut emissions, we’re going to need lots of EV pickup trucks coming off the assembly lines ASAP. We will also need automakers to put their marketing force behind the sale of electric vehicles by convincing buyers that the performance gains and the reduction in fuel and maintenance costs are worth learning how to charge an electric vehicle at the same time. home and on the go.

Table showing the brands and models of electric trucks available to consumers

The EV F-150 joins a handful of announced electric mic models. With 20% of the new car market, it will be important to have more electric options. * Lower priced versions may have lower range and / or delayed availability

3-Will this mean a shift towards investment in EV manufacturing and infrastructure in the United States?

With the visit of President Biden and his American employment plan , the current administration is clearly interested in investments in jobs and clean vehicle infrastructure. Ford is building the electric F-150 in Dearborn, Mich., And an aggressive move towards electrification from Ford could help show interest in investing in electric vehicle manufacturing and infrastructure in the United States. As Congress drafts the infrastructure bill based on the U.S. Jobs Plan, UCS strongly recommended including strong support for the domestic manufacture of vehicles and their components and policies in favor of workers.

4-How long can the auto industry claim that emissions standards are too strict while promising next-generation vehicles?

Ford announces that it will electrify its best-selling model. GM aspires to go fully electric by 2035, and other automakers are making similar claims. It is clearly possible for automakers to electrify their offerings over the next decade. At the same time, the federal government and California are working on developing vehicle emission standards that will set us on the path to significantly reducing air pollution and carbon emissions. In the past, automakers and their industry have sought to limit regulations that would ensure these promises of cleaner cars and trucks come true. So where will companies like Ford and GM invest their lobbying and advocacy efforts? Will they support industry trade groups to fight zero emission vehicle targets and strict federal standards on their behalf? Or will they change tack and support the changes we need to be on track to avoid the worst impacts of climate change?

We won’t get all of those questions answered on Wednesday, but hopefully the electrification of America’s best-selling vehicle helps accelerate the transition to cleaner cars and trucks.

Posted in: Vehicles Tags: Biden, electric vehicles, Ford, pickup truck

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About Robert Pierson

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