Article by: Frost & Sullivan
Automakers should strategize on best-in-class modular EV / AD platforms capable of seamlessly transitioning to mobility intelligence platforms.
As the automotive industry converges towards Connected, Autonomous, Shared and Electric (CASE) mobility, Original Equipment Manufacturers (OEMs) are working on redesigning their conventional platforms to accommodate electric vehicle (EV) components such as than batteries and motors. However, the industry’s transition from a vehicle-centric to a service-centric approach requires the development of new digital platforms (software, back-haul and cloud connectivity).
Recent analysis from Frost & Sullivan reveals that future modular EV platforms will be flexible and multifaceted, with different types and shapes of vehicles built on a single program, saving OEMs time, effort and cost. money needed to launch new models. The study examines emerging market trends, the collaborative approach to platform development, new business models for platforms, and growth opportunities.
“In the future, the auto industry will not be limited to traditional vehicle manufacturing methods, and sales will focus on creating new downstream revenue streams with a focus on users rather than vehicles. Said Kamalesh Mohanarangam, Program Manager, Mobility Practice at Frost & Sullivan. “As the automotive industry shifts from the traditional pyramid value chain to a flat value chain, mobility companies are sourcing chassis technologies and platforms from third parties and integrating their technologies.”
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Mohanarangam added, “Although the initial investment required to develop a dedicated and scalable platform is significantly high, the excessive flexibility that this platform offers will offset this investment with economies of scale. In addition, the time, investment and effort required to manufacture different battery electric vehicles (BEVs) on one EV platform is significantly less compared to other platforms. “
Market players should focus on the following growth prospects:
- To overcome the challenges associated with CASE, industry participants must develop modular and flexible platforms to offer a number of models without significant investment.
- As electrification and range are growing in popularity, OEMs need to push platforms specifically designed for EV production to allow the seamless introduction of automation.
- Suppliers will need to broaden their scope and focus on the introduction of X-by-wire systems for spacious cabins. They must ensure that operational failure functionality is built into the system to develop and deliver products that respond to changing hardware architecture and the software consolidation process.
- By developing end-to-end software platforms that are scalable and modular, OEMs can make resource sharing a reality, which will lower overall costs and add new capabilities.