Hyundai Ioniq 5 and other electric vehicles to change the retail landscape

Cruising the winding curves of Highway 79 in Southern California, I test the quiet power of Hyundai’s new all-electric compact SUV. But really, I’m headed to pie country. Jilian’s Pie Company is near the end of the main street in the eponymous town and is best known for its Dutch apple pie, a slice of which is said to have sent Agent Cooper of Twin Peaks into euphoria. But I’m supposed to focus on the latest technology behind the Hyundai Ioniq 5. Hyundai has a lot to do with the new vehicle; with most manufacturers planning to fully adopt electric vehicles (EVs) over the next few years, this will dramatically change the landscape, not only in terms of the types of cars we drive, but also how we use them, refuel and even load them at home.

The Hyundai Ioniq 5 is one of the most striking and forward-looking electric vehicles to date. Its angular lines and minimalist front and rear ends make Tesla’s vehicles resemble retro ’80s designs. integral fully loaded. It gets over 300 miles of range on a single charge and can be charged faster than a Tesla Y or Mustang Mach-E. It’s so new that Hyundai hasn’t been able to provide pricing yet, but the car is squarely aimed at Volkswagen’s ID4 and Mach-E, so expect prices to hover around of $40,000.

A very capable driver who was able to take the hairpin turns and twists of Southern California roads with ease, the Ioniq also features the latest technological conveniences. These include a wireless phone charger, compatibility with Android Auto and Apple CarPlay, integrated navigation and voice recognition, and two 12-inch dashboard screens. Hyundai puts them to good use, offering video side blind spot views when you press the turn signals on the highway, as well as front and rear camera views when approaching an object, and a video view at 360 degrees to help you park.

A full range of advanced driver assistance programs are also included in most models, such as rear cross-traffic and pedestrian braking systems, lane-keep assist, collision avoidance and, in the top model, an adaptive cruise control system. who learns your habits. After several hours of driving, for example, it will naturally accelerate faster or slow down depending on how you drive in traffic thanks to adaptive cruise control.

The dashboard of the Hyundai Ioniq 5 electric vehicle
Hyundai’s Ioniq 5 dashboard

The Ioniq 5 is so packed with technology that you don’t even need a key or key fob anymore. Drivers can use their smartphone’s Bluetooth connection to lock and unlock the car. And when you’re away from the vehicle, the Hyundai app can be used to remotely start the vehicle, check its charge status, and even send a friend a remote digital key so they can open and drive your car.

It’s a fast vehicle, capable of 0-60mph in around five seconds and overtaking semi-trailers in a split second, but it’s the quick-charge feature that will convert car buyers . The Ioniq 5 has an 800-volt system, which means it can take full advantage of super-fast DC chargers at public stations. This means it only takes 18 minutes to get the car from 10% to 80% of a full charge. That’s a significant difference, considering I had to wait about 35 minutes to get the same power in a Mustang Mach-E on one of my recent road tests.

Even better, Hyundai is offering new Ioniq 5 owners two years of free charging at public Electrify America stations. And Robert Barrosa, senior director of sales and marketing for Electrify America, explained that the company continues to expand its network of approximately 800 stations across the country. The federal government’s upcoming infrastructure bill will also help, he said, but it’s a multi-step process that takes place from state to state with separate requests for proposals. in each case before more stations could be built. But Electrify already has partnerships with several retailers, such as Target, to rent spaces in parking lots. Barrosa also said some mall retailers will deliver orders to drivers charging their cars at train stations.

The Hyundai Ioniq 5 charging port in charging mode.
Hyundai Ioniq 5 charging port

For most EV owners, however, the easiest solution is to charge at home. Home Level 2 charging stations can bring a vehicle up to 100% capacity overnight. And chargers can be easy to install and cost between $500 and $650. These models are smaller than a bread box and plug into a 240-volt four-prong outlet known as NEMA 14-50. Newer homes already have NEMA 14-50 outlets for electric ranges. If you don’t already have a 14-50 outlet near the circuit box in your garage, it costs about $200 to $800 to have one professionally installed.

Level 2 fast home chargers include the $599 Enel X JuiceBox 40 for $599 and Electrify America’s HomeStation, which is $649. Chargers usually also include a smartphone app to schedule charges, cool or warm the car before you get it, and let you know when it’s full.

Ultimately, these home chargers could lead to one of the most profound changes to the retail landscape: the end of the local gas station. Of course, drivers and passengers will still have to take breaks and hopefully pick up a purchase or two along the way.


Incentives for State Home EV charging stations

Most utilities across the country offer some sort of discount on home charging stations for electric vehicles. A few states even offer them for free in exchange for participating in the sharing of pricing information. Here are some examples of what is available:

California: Among several discounts offered. Sonoma Clean Power in wine country will reimburse buyers of Level 2 electric vehicle chargers for the full cost of the unit once it has been activated on their grid.

Connecticut: Norwich Public Utilities offers a $500 rebate on the purchase of a Level 2 charger while Eversource, another state utility, offers a $300 reward program for those who purchase an Enel X charger JuiceBox or Chargepoint.

Louisiana: Entergy and Southwestern Electric Power customers can receive a $250 rebate when purchasing a home charger.

Michigan: As the Big Three automakers look to go electric, DTE Energy is offering a $500 rebate to customers who buy a Level 2 charger and plug it into their grid.

Minnesota: Several state utilities offer rebates for home charging stations, including the Lake Region Electric Cooperative, which will reimburse you for up to $500 after purchase.

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