Ola announced Ola Cars, a new vehicle trading platform that will provide assistance to car buyers when purchasing a new vehicle.
Ola Cars will allow consumers to purchase new and used vehicles through the Ola app. It will offer services ranging from the purchase, financing and insurance of the vehicle, registration, maintenance, including diagnosis and maintenance of the vehicle, accessories and finally the resale of the vehicle to Ola Cars. The company plans to make it a one-stop-shop for buying, selling and managing cars.
Ola Cars will start with used vehicles and, over time, Ola will also open it up to new vehicles from Ola Electric and other car brands.
According to a company statement, the service will initially be available in 30 cities and Ola Cars will expand to more than 100 cities by next year.
The company also announced the appointment of Arun Sirdeshmukh as CEO of Ola Cars. Arun has worked with companies such as Amazon India, Reliance Trends, and IBM Global Services. He will oversee all of the company’s sales and distribution, service, marketing, customer support and go-to-market strategy.
Speaking on the announcement, Bhavish Aggarwal, Founder and CEO, Ola said, “Customers are looking for a new way to buy, maintain and sell their vehicles. They are no longer happy with archaic retail store fashion. They want more transparency and a digital experience. With Ola Cars, we bring a whole new experience of buying, selling and overall ownership of new and used vehicles. I look forward to working with Arun and building this central pillar of our vision for new mobility. “
Announcing Ola Cars’ plans, Arun Sirdeshmukh, CEO of Ola Cars, said: “Ola has always been committed to delivering technological innovations to improve the mobility experience for consumers. With Ola Cars, we are completely reinventing not only buying and selling, but also financing, insurance and maintenance of vehicles – a first end-to-end digital experience for our customer. We plan to expand aggressively over the next few months in India and international markets and also launch new verticals in this industry including used 2W vehicles and new vehicles. “
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