Polestar opens store in Marin County, California


Polestar opened its new outlet this week in Marin County, California. The new location joins the company’s location in San Jose, Calif., But it’s not quite a store or dealership in the traditional sense.

Polestar calls each of these locations a “Polestar Space,” and they function much like a Tesla store. Customers come in, learn about the vehicle (s) of interest to them, and work with consultants to order a vehicle that suits their needs and preferences at a fixed price. A key difference between a Polestar space and a Tesla store, however, is that when you’re done specifying your Polestar, you can purchase it on the spot. Another, more crucial difference: these spaces belong to concessionaires.

The approach has proven to be popular. “We have seen a great response from customers since Polestar Marin opened in a temporary location earlier this year, and we look forward to welcoming them to the new permanent space in our hometown,” said Nick Price. , Vice President of Operations at Price. Simms family dealers operating in Marin County. “Polestar has been a great addition to the Price Simms family. “

The facility will serve everyone within a 150 mile radius of the Marin County location, and Polestar customers outside of that range can still request mobile service and software updates by appointment. Check out the official press release below for full details and let us know if you’re more likely to visit a dealership configured this way than a ‘traditional’ dealership in the comments.

Electric car brand Polestar opens store in Marin County, Calif.

Image courtesy of Polestar US.

MAHWAH, NJ – December 2021. Polestar has opened a new outlet in Corte Madera, California. Polestar Marin will offer sale, service and road testing of the Polestar 1 electric performance hybrid GT and the Polestar 2 electric performance fastback. It will also serve customers living within a 150 mile radius through a free pickup and delivery service program. Polestar Marin is located at Village at Corte Madera, 1700 Redwood Highway, Corte Madera, CA 94925.

“We continue to rapidly expand our Polestar Space network across North America,” said Gregor Hembrough, manager of Polestar North America. “With the addition of Polestar Marin, we continue to redefine the premium experience in the San Francisco market. “

Partnering with Price Simms Family Dealerships, the newest Polestar space in the San Francisco Bay Area will give customers the opportunity to experience Polestar vehicles firsthand and ask questions in a non-traditional retail environment. . Road tests of the brand’s first all-electric vehicle – Polestar 2 – can be coordinated on site or at home via Polestar.com/test-drive.

“We have seen a great response from customers since Polestar Marin opened in a temporary location earlier this year, and we look forward to welcoming them to the new permanent space in our hometown,” said Nick Price , Vice President of Operations at Price Simms. Family concessions. “Polestar has been a great addition to the Price Simms family. “

Polestar also offers a convenient door-to-door delivery and service program. Customers living within 150 miles of a Polestar space can have their Polestar vehicle picked up and returned for service free of charge, allowing for a convenient Polestar ownership experience without being disturbed by vehicle service appointments.

For those who live more than 150 miles from a Polestar space, Polestar offers a mobile service program in which a Polestar technician will visit the owner for minor repairs or software updates. Mobile service can be requested by contacting Polestar 24/7 support by phone or at polestar.com/contact.

Polestar Spaces are already open in 15 states. The brand’s retail network is expected to reach a total of 38 locations across the country by the end of 2022.

Origin | Pictures: Polestar United States.

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