Tesla Inc. has started recruiting for senior and senior positions in India, according to a person familiar with the matter, as it prepares to enter one of the world’s largest emerging auto markets.
The California-based electric vehicle maker is recruiting for positions including a sales and marketing manager and a human resources manager, the person said, asking not to be identified. A Tesla fan club tweeted last week that the company had hired a senior legal advisor.
CEO Elon Musk has all but confirmed that Tesla will enter India in January after months of speculation. On January 13, the second richest man in the world tweeted “as promised” in response to a Tesla-focused blog post that the automaker was in talks with several Indian states to open an office, meeting rooms. exhibition, a research and development center – and possibly a factory.
Local media reported last month that Prashanth Menon, who has worked at Tesla for about four years, has been elevated to the country’s CEO.
Tesla did not immediately respond to a request for comment.
The electric vehicle maker is closely monitoring announcements by Prime Minister Narendra Modi’s government regarding changes to the country’s product tax and sales that could lower the cost of owning an electric car, the person said. close to the file. It is also waiting for new incentives for electric vehicle manufacturers under India’s production-related incentive program before it makes a real boost in the country.
Under the PLI, as it is known, manufacturing incentives will increase each year in an ongoing effort to get the world’s biggest brands to manufacture their products in India and export to the world. Last month, the Indian cabinet also approved a 181 billion rupee ($ 2.5 billion) plan to increase battery storage capacity to 50 gigawatt hours.
Tesla’s foray into India could prove difficult, however, even with sweeteners. Unlike China, India has not rolled out the welcome mat for electric cars. Tesla set up its first factory outside the United States in Shanghai and now dominates sales of premium electric vehicles in China. Electric vehicles account for about 6% of annual car sales in China, according to BloombergNEF, compared to less than 1% in India.
The high cost of Tesla cars is also seen as a sticking point. Although India is home to a nascent middle class, expensive cars remain beyond the reach of the vast majority of the population. Another barrier to large-scale EV adoption is the lack of charging infrastructure.
Tesla has chosen Karnataka, a southern state whose capital is Bangalore, for its first factory, the state’s chief minister said in February. Tesla has not commented. The automaker has been negotiating with local authorities for six months and is actively considering assembling cars on the outskirts of Bangalore, others familiar with the matter said at the time.
This story was posted from an agency feed with no text editing. Only the title has been changed.
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