What will Web3 bring to the Digital Workplace?

PHOTO: Adobe

Although the future of Web3 isn’t quite clear yet, it looks like it’s here to stay, no matter what the critics say. In fact, according to recent reports, Google has created a dedicated blockchain unit that will no doubt examine not only the metaverse, but Web3 as well. This indicates that big tech is now starting to invest heavily in Web3.

While there are literally dozens of potential ways to apply and use a new distributed system to develop new technologies for business, the big question is whether Web3 has any utility in the enterprise and will it can enable and improve the processes and workflows that make up the digital workplace.

Related article: What is Web3 and what does it mean for the workplace?

Web3 in the workplace

Greg Osuri is CEO of San Francisco-based Akash Network, a distributed peer-to-peer marketplace for cloud computing. Web3, he explains, is the next generation of the web. It is defined by a set of open, trust-minimized, and decentralized networks and protocols that deliver digital services such as compute, storage, bandwidth, finance, and identity without intermediaries. It emphasizes decentralization of power, centralized decision-making and technological choke points. It enables personal ownership of digital ideas, assets and identities.

The web started out as an open, decentralized system that allowed anyone in the world to communicate and exchange value without intermediaries, but it wasn’t easy to use. Web2 came along and filled that gap, creating intermediaries that captured immense value that oversaw the birth of surveillance capitalism that immensely enriched a few rent-seeking owners. “Web3 is the answer to the over-centralization that Web2 has led us to, with the goal of bringing back the fundamentals of the original Web while disrupting the middlemen,” he said.

Web3 and Managed Workloads

At least superficially, Web3 offers a level of freedom in managing workloads that hasn’t been available before, said Zenyk Matchyshyn, chief digital enterprise architect at New York-based Capgemini Engineering. He explains that applications are distributed over the web, rather than having a single point of failure. This creates opportunities to manage private or public networks, with no site being a controlling factor. “With the influence of Web3, workplaces can look, feel and function very differently from what we are used to today,” he added.

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Conversational AI and Web3

Although conversational interfaces are not part of the official idea of ​​Web3, they will play a vital role in the digital workplace of the future to make AI more efficient and simplify interactions. The result will be increased automation and use of AI, as it can be combined with blockchain, improving overall trust in the technology. In Web3, securing the digital workplace will also be less of a problem, as the design makes it much easier to identify each stage of activity as it happens.

Decentralization, openness and Web3 security: how does it work?

As an evolution and improvement of Web2.0, Web 3.0 is built on the concepts that involve decentralization, openness and greater user utility. While the current Internet/Web in Web 2.0 focuses more on applications, Web3 transforms the Internet into a more consumer-oriented system with exceptional user utility, experience and privacy.

The system also uses blockchain technology on the internet, explained Victoria Mendoza, CEO of New York-based MediaPeanut. The result is that the data is decentralized and allows for greater transparency in how companies use that data. With improved transparency, the Internet is protected from breaches and more secure from other threats. This will make Web3 a game changer in the workplace.

Early use of technology is already creating an enhanced web experience. “Web 3.0 allows easy login to websites using blockchain technology,” he said. “What’s more interesting here is that all the user information you feed on most sites is no longer held by companies but by consumers. This democratizes data ownership in a way. The result is better cybersecurity. Web3 blockchain technology makes it difficult for hackers to access information due to end-to-end encryption. Even better, provides an extra layer of security to the company’s website.

This decentralization is made possible by the role of blockchains, which facilitate the concept of decentralization and the token-based economy for the infrastructure of various organizations, said Jonathan Tian, ​​co-founder of San Francisco-based Mobitrix. . It is a distinctive approach in which organizations can build their financial assets into tokens and offers three main benefits to the digital workplace:

  1. Promoting hybrid work: The technology consists of a huge strategic approach called the Spatial Web. Thanks to this spatial web, employees can perform various tasks simultaneously, even if they are working remotely. It provides access to interactive data and information.
  2. Decentralized platform: Web3 is blockchain-based and offers high security for every operation and transaction. Due to the involvement of a decentralized platform, all transactions made on this network are very secure and fast.
  3. Promotes automation: All of Web3’s strategies are based on automation and AI, as automation principles are also used in blockchains. It will automate various tasks in the workplace like account management, data processing, etc. Organizations can also use AI tools in the workplace to increase production.

How will Web3 evolve?

This all depends entirely on whether Web3 will be a decentralized iteration of the existing web and stay that way. However, this seems unlikely given the interest it has generated in Bit Tech companies.

You don’t own “web3”.
VCs and their LPs do. He will never escape their motives. It is ultimately a centralized entity with a different label.
Know what you are getting into…

— jack⚡️ (@jack) December 21, 2021

Already Jack Dorsey, the former CEO of Twitter, has fueled the debate by tweeting “You don’t own the web3. VCs and their LPs do. He will never escape their motives. It is ultimately a centralized entity with a different label. Tesla CEO Elon Musk also waded in with a tweet that: “Has anyone seen Web3? I can not find it.


It’s still early days, but already companies like Google and Amazon are pouring massive resources into exploiting the blockchain and Web3 environment. Under these circumstances, it seems unlikely that Web3 could ever exist other than as a centralized evolution of Web2.0.

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